How is the Statue of Liberty in America actually maintained or the steepest cable car in the world? Cleaning is essential here cleaning is essential and requires not only specialist knowledge, but sometimes also real heroes. And what is more emotional than
to see a hero's journey? For the students of film schools, a perfect opportunity to show their skills
and for Kärcher to use storytelling to reach a wider audience.
reach. That's how the Kärcher Short Film Award came into being.
My Tasks
Idea generation for a marketing campaign which strengthens brand awareness and emotionalizes the brand.
