Time is the most important thing we have. Especially during the Corona year, we learned how important our social relationships are and the time we can spend with people we care about. This Christmas, therefore, it is time for #morewe.
The message "Zeit für mehr wir" conveys the brand essence and hits the nerve of the time. Through the targeted use of new "relationship models" within the commercials, the "we" also addresses all other interpersonal constellations besides couples and has thus contributed to the expansion of the target group as well.
