Audi organized a big press event on the former rally race tracks in Italy to promote the new e-tron models. The aim was to show on social media that the new electric quattro models are just as good as the old ones. This is how the concept "Winner DNA" was born. We created a Youtube film on the topic of "quattro today and tomorrow" with new and ancient heroes of the motor sport as well as Social Media Posts for LinkeIn and Facebook.
